Last week we we’re given a brief to create a logo for a company. They specialise in training dogs to be better behaved and wanted the logo to reflect this. I started by sketching an idea I had.

The thought process behind this design is it shows a hand reaching out to a dog, palm upwards, to show that they trust and care for the dog. They could be giving them a treat, rewarding good behaviour. Simply having your hand that close to a dogs mouth (and in effect, teeth) shows that the human trusts the dog.

In the workshop we took our drawn ideas and created them in Adobe Illustrator.

I chose the colours green and yellow as they are quite passive and friendly colours and that reflects the theme I am going for with this logo. The name for the company is really just to fill space and show where the name would be. I don’t think the name that is there now is fully appropriate but it does still show the message I want to give off with this logo.