When people are looking for a service or company to use or work with, a good first impression is crucial. One way of immediately presenting yourself is through a logo. A good logo should give you audience an good impression of what your company stands for and what is expected of them.

An example of an effective logo is the steam logo.

 

 

 

 

 

 

Steam is an online retailer for video games and software packages. It sells from a large catalogue of software, and as such you would want everything on the site to be running smoothly. You could imagine the mechanics presented on the logo turning smoothly and gives an accurate representation of what can be expected from the company.

An example a bad logo is this one for Highlight.

While it does represent it’s name quit well, it is very uncomfortable for the user to look at as it seems blurry and makes you feel like something is wrong with either your monitor or your eyes.