Month: November 2015

Week 8 – Logo Design

Last week we we’re given a brief to create a logo for a company. They specialise in training dogs to be better behaved and wanted the logo to reflect this. I started by sketching an idea I had.

FullSizeRender

The thought process behind this design is it shows a hand reaching out to a dog, palm upwards, to show that they trust and care for the dog. They could be giving them a treat, rewarding good behaviour. Simply having your hand that close to a dogs mouth (and in effect, teeth) shows that the human trusts the dog.

In the workshop we took our drawn ideas and created them in Adobe Illustrator.

Dogo Logo

I chose the colours green and yellow as they are quite passive and friendly colours and that reflects the theme I am going for with this logo. The name for the company is really just to fill space and show where the name would be. I don’t think the name that is there now is fully appropriate but it does still show the message I want to give off with this logo.

Week 7 – Good and Bad Logo Design

When people are looking for a service or company to use or work with, a good first impression is crucial. One way of immediately presenting yourself is through a logo. A good logo should give you audience an good impression of what your company stands for and what is expected of them.

An example of an effective logo is the steam logo.

steam_logo

 

 

 

 

 

 

Steam is an online retailer for video games and software packages. It sells from a large catalogue of software, and as such you would want everything on the site to be running smoothly. You could imagine the mechanics presented on the logo turning smoothly and gives an accurate representation of what can be expected from the company.

An example a bad logo is this one for Highlight.

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While it does represent it’s name quit well, it is very uncomfortable for the user to look at as it seems blurry and makes you feel like something is wrong with either your monitor or your eyes.